Editing Techniques

Analysis of Shot Techniques used in the Terry Tate Rebok Video

Eye line match- This is used when the cake is being given to the Member of staffs birthday. This is used to show all the characters are looking at the subject and all have a matural feeling of a happy and loving desire to the sunject.
Linear narrative is used throughout the advert making it chrononlogical, which helps to keep consitantcy and helps the advert simple to follow & understand.
Match on action is used in parts of the advert to connote that Terry is having control on the workers and is inmproving their work strength.
Continuity editing is used to set a sense of reality and keep the advert short and sharp